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With an all new logo and growth strategy beginning 2012, TVS seeks to infuse its global presence as well as cookware collection with a newfound inspiration. Started in the year 1968, TVS is an Italian company that brings forth its years of expertise by producing internationally appreciated cookware using the latest, most innovative of materials as well as technologies. Constantly keeping abreast with the changes in technologies and evolving consumer preferences, TVS produces a range of cookware that not only appeals to individual tastes across the globe, but is also eco-friendly. With quality and design given utmost importance, TVS’ range has been created to provide the best of non-stick tools for the modern kitchen. The products manufactured by this Italian company are aimed at making cooking a convenient process without having to compromise on aesthetics. Bianca and Velvet are the two new product lines from TVS. The cookware offered through Bianca is an eco-friendly range that features a high-tech core adorned by a nanotechnology coating of Ceramit. Ceramit is a Swiss-made material that allows for healthier cooking, since it results in lower co2 emission, greater heat resistance and a production cycle that has a low environmental impact. The use of Ceramit also ensures that the pan is easier to clean, better withstands thermal shock as well as provides high resistance to the corrosive action of detergents, making for an eco-friendly and highly functional addition to any kitchen. Whereas the cookware offered under the Velvet line comes with an unrivalled Silk Coating that is 250 times more resistant than any standard non-stick coating, allowing for lasting performance and a range ideal for daily cooking.